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LeBron James Cards » Blog » NBA cards now solely from Panini

NBA cards now solely from Panini

Date posted: Nov 10, 2009

In what came as a shock to many basketball card collectors the NBA early in the year announced that an exclusive, multi-year license will be given to Panini. The license will begin with the 2009-2010 season and run until at least the 2011-2012 season.

Panini is an Italian collectables company best known for their stickers.

As you may know, Upper Deck have an exclusive agreement with LeBron James in regards to autographed cards. It will be interesting how Panini get around this as auto cards are the real crowd pleasers these days. Panini may be able to secure a deal with Upper Deck...

It's hard to believe that the big names are out for the time being... but that's the world of sports I guess. So what will this lack of competition do? And will the secondary card market explode in interest over time?

Read Upper Deck's release | Read Panini's release
 

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